Introduction and Family Background: 

I am Applicant Name, daughter of Parents Name, permanent residence of Applicant Address. I  was born on D.O.B and being a Nepali citizen, I hold a Nepali passport with identification No. Passport Number. Having an extreme enthusiasm and intense desire to study my Bachelors  Degree in The UK, I am proposed to write this statement of purpose so that I could express my  bona-fide intention to study BA (Hons) Marketing Management (Extended) in your esteemed  university, University Name, to pursue Bachelors in Business with Marketing. 

Education Background: 

As far as my academic qualifications are concerned, I have passed my Higher Secondary Level  with Score% from College Name, Location in Management stream in the year Year. I completed  my School Leaving Certificate in Year with good academic score of Score % from School Name,  Location. My intension to study abroad led myself to prepare for IELTS examination with of course is a mandatory for international students like us. For the purpose, I appeared on the exam  held on Date and scored an overall X.X band with All Band Score to meet the requirement of the  University for my Bachelors Program. 

Work Experience and Gap Explanation: 

As I completed my Higher Secondary Level in Year, I searched for some job so that I would not  have to stay idle. Fortunately, I applied for the post of an Assistant Accountant in Company  Name, Location and was able to get the job and attend the office from Date till Date. After  working several years I applied for another job in a Company Name, Location and worked for a  year from Date till Date. As I was very busy in attending the office and working there, I was not  able to join the college for my further study Since I need to get my degree so that I could pursue  my further career in the related field, I need to get to the University. Therefore, I would like you  accept my sincere application and provide me this golden opportunity to study in your  prestigious university in The UK. 

Reasons for choosing The UK over Nepal and other countries: 

Being one the big destinations for international students for pursuing higher study is one of the  major factors that draws students’ intention to study in The UK. Some of the world’s best  universities with lower cost of education is another reason to attract the students. Furthermore,  students can have great opportunities to work, get a scholarship in universities and get to  experience multicultural society and enjoy social life with unique cultures. In today’s globalised  world, the importance of globalisation in management and accounting has also been increased.  So what matters is the quality of education with systematic and updated syllabuses and courses.  As Nepal’s degree is not globally recognised and is mainly based on low technologies and  ancient contents, students don’t get attracted by it. With the advent of leading edge development 

of required instruments, Nepal is slowly obtaining the latest educational system but still not  competitive, good and advanced as compared to The UK. As compared to other countries such as  Canada and The USA, it’s a lot more cheaper in terms of living, tuition fees and of course the  medicals. The UK has been my first option since it’s a leading global education powerhouse with  some of the world’s top educators and facilities which not only provide local but also the  international students with high range of quality study options. Similarly, it’s comparatively safer  than other countries in terms of criminal activities and natural disasters as well. The British  Language is well known language in around the world. We have been taught English as British  English in Nepal which will be easier for us to get familiar with the terms and the  communications will also be easier for us as compared to other European countries such as  Germany, Portugal, Norway, and Asian countries like China, Japan, and Korea etc. Around 81  percent of the people speak English in The UK. Canada can also be taken as a destination from  Nepal but it takes quite long processing period and the climate is very much cold as it snows  almost for six months. Personally, I could not bear such cold weather as it’s very unfavourable  for my health condition. 

Reasons to choose University Name: 

Surfing through my internet, I have been to a lot of universities’ websites. I did my research on  the best university to meet my goal, consulting it with counsellors from consultancy and what I  concluded is that the University Name is best for me. Established in 1890, the range of subjects  university includes architecture, business, computing, mathematics, education, engineering,  humanities, maritime studies, natural sciences, pharmacy and social sciences. In 2012, the  University Name was rated as the greenest in the UK by People and Planet Green League Table.  The university is ranked in the top 750 by QS World University Rankings. It received a Silver  rating in the UK government’s Teaching Excellence Framework. The University Name is one of  the excellent universities in the year 2019.According to Complete University Guide 2020, the  University Name ranked 2nd in London for Marketing subject. It not only provides high quality  education, but also opens the gateway to different employment opportunities and put the students  to friendly work situation located in the heart of London. Approximately 20,000 students, local  as well as international students from different places have been studying in the University.  Apart from these qualities, the tuition fees of University Name are affordable compared to other  universities such as University of Oxford, University of Cambridge and Queen’s University  which definitely were on my list of potential universities. Furthermore, the university also  provides high quality education by the top ranked and excellent teachers. As the students from  various countries in the world study in the university, the diversity in culture can be seen which  personally allow myself to experience them staying in the same location. In addition to this, it  also offers a number of support services, activities and programs to bring successful students  outcomes and ensures its students to have the best possible experience during their study period. 

Why BA (Hons) Marketing Management (Extended) 

Business with Marketing degree is a pathway to provide broad business skills, strategic thinking,  project management and grounding in marketing. The degree will also help to introduce myself  to business from strategic, analytic and marketing point of view. In today’s emerging issues on  various marketing crisis, like financial loss, sustainability and technological innovation, I will be 

able to gain the skills to manage and develop businesses to high standards. It provides the ideal  academic foundation to pursue a career in Business Sector with necessary knowledge and  expertise it for employment in numerous professions. The course also gives the opportunity to  work with business professionals or local communities on live projects. The work based learning  module embedded within course will also helps to develop and strengthen our skills in the  workplace and expertise ourselves to enhance with high remuneration as financial strengths. 

Course Structure: 

Year-1 

Students are required to study the following compulsory modules. 

∙ Introduction to Management (15 credits) 

∙ Understanding International Business 1 (15 credits) 

∙ Business Planning and Development (30 credits) 

∙ Discover Project Management (15 credits) 

∙ Principles and Practice of Marketing (30 credits) 

Year-2 

Students are required to study the following compulsory modules. 

∙ Research Methods (MET) (15 Credits) 

∙ Customer Insight and Research (30 credits) 

∙ Personal & Professional Development 2(PPD2) (15 credits) 

∙ Global Marketing Management (15 credits) 

∙ Entrepreneurial Marketing (15 credits) 

∙ Integrated Marketing Communication Management (15 credits) 

∙ Marketing Management (15 credits) 

Year-3 

Students are required to study the following compulsory modules. 

∙ Research Project (30 credits) 

∙ Contemporary Issues in Marketing (15 credits) 

∙ Social Marketing (15 credits) 

∙ Direct and Digital Marketing Strategy (30 credits) 

∙ Business and Marketing Strategy (15 credits) 

∙ Social Media and Analytics (15 credits) 

Work Placement and Internship: 

Work placement and Internship are available but also it’s an optional for those who doesn’t want  to do it. Students are responsible for arranging their placement with support from the university. 

Many students have secured a placement year at Warner Bros, Sandals Resort, Enterprise-Rent A-Car and University Name. Work placements are 9-12 months of full-time paid work. Students  take this between the second and third years of study. Internship lasts for a minimum six weeks  with a Certificate in Professional Practice and valuable employment experience before  graduating. 

Future Career Plan: 

After the completion of my degree, I can move ahead for various career opportunities. As  students who major in marketing develop numerous skills that can be used across industries for  example, marketing majors develop strong research skills, so the path for various jobs  opportunities such as Admission Representative, Brand/Product Manager, Event/Meeting  Planner, Fundraiser, Marketing Assistant, Market Research Analyst, Media Planner, Public  Relations Representative, Sales Representative, Social Media Manager etc, can be opened. There  are various companies/organisations in Nepal I have been looking for to apply for the job in  future such as Mayur Faucets Pvt. Ltd, Fuse machines Nepal, Franchise Nepal, JD Internet  Ventures, Peace Nepal DOT Com and Klient Scape Pvt. Ltd. These companies will vacant the  positions for Marketing Officer, Marketing Director, Digital Marketing Officer, Marketing  Executive etc. Such position jobs are most preferred jobs for myself, I am very much eagerly  waiting for my graduation. After the completion of my study, I would search the job in these  targeted companies through different job portals such as merojob.com, kantipurjob.com,  hamrojob.com, kumarijob.com, educatenepal.com etc. Working in those prestigious companies,  hopefully I could earn approximately Nrs. 40,000 to Nrs. 50,000 per month and successfully  promoted to next level. But first I need to make my entry in the job as Junior Marketing  Executive/Junior Marketing Secretary. Working and building good career with work experience  in the same organisation, it will help to build my good exposure in the workplace and  understanding of organizational behaviour which definitely will be the milestone for my career  of several years. In future, I will be eligible to get the position of Chief Marketing Manager in  Nepal’s best online shopping and selling market place/logistics company, Daraz which also  operates in South Asian markets. 

Incentive to Return Back: 

After the competition of my degree from The UK, I will return to my home country, Nepal so  that I could implement my learning and knowledge in the development of the nation as it is my  duty and responsibility to serve my country. This intended course from University Name will  certainly broaden my mind so that I could have something different but very unique capabilities  than the graduation of the home country. My intension is pretty clear that I will be returning with  academic and work related experiences to start my professional career in Business Marketing  field. 

DECLARATION: I declare that the particulars given above are true and correct in every detail. I  understand that incorrect and misleading statements may result in refusal of my admission. I am  submitting all my documents as request to consider my application and allow me to embark on  my dream to do my further education on international. level.I know that your university is ideal 

and appropriate for me and have also found that the program suits my needs and answers my  requirements perfectly. 

Hope for your positive consideration. 

Sincerely, 

Applicant Name 

Contact No : 

Mail Address :